ClimbOn is a mobile AR climbing app designed to enhance the outdoor climbing experience by making route identification faster and easier. Using augmented reality, climbers can scan rock formations to locate beta in real time — reducing stress, improving safety, and allowing them to stay focused on the climb.

Climbers were guessing their way up the wall.

Through research, we discovered outdoor climbers struggle to identify routes on natural rock walls. This led to unnecessary guesswork, increased mental strain, and reduced safety and enjoyment. Physical guidebooks — the only real resource — were out of print and selling for up to $135.

Getting to know the climbing world.

We conducted a survey with 41 responses and 5 semi-structured interviews to validate our app concept. As non-climbers, this phase taught us the culture — terms like "beta," "send," and "project" became part of our vocabulary.

We also went on a field trip to an outdoor climbing site. Experiencing firsthand how hard it was to identify routes gave us real empathy for our users.

"There's so much liberty with climbing… but the hardest part is not having enough time." — Sam N.

Clarifying who we were designing for.

Product Users: Outdoor sport climbers and boulderers, ages 20–40, who regularly climb in unfamiliar areas.

Key pain points identified:

• Climbers spend excessive time planning outdoor routes
• Identifying routes in person is overwhelming and stressful
• Anxiety around injury when attempting unfamiliar climbs

From rough sketches to a "groundbreaking" prototype.

We explored four concepts — from a smartwatch integration to AR route scanning — and narrowed down to the most viable solution through user testing at each fidelity level.

Four key flows, refined through testing.

01 — Onboarding

02 — Near Me & Routes

03 — Scan Rocks

04 — ClimbList

A digital guidebook in their hands.

We delivered an AR-powered experience that allows climbers to quickly scan rock formations, access real-time beta, and approach each ascent with greater safety, clarity, and confidence.

What we learned.

• Initial interviews are invaluable when designing for a culture you're unfamiliar with.
• Usability testing at every fidelity level consistently surfaced features worth refining or cutting.
• Field testing gave us empathy we couldn't have gained from a screen alone.

Happenings is a community-focused app designed to simplify the process of planning and organizing gatherings. In a post-pandemic world where meaningful connections are more important than ever, Happenings streamlines the planning process — fostering a sense of belonging, connection, and community.

After the pandemic, gathering felt harder than it should.

One of the biggest challenges people faced post-pandemic was relearning how to connect. Relationships are a basic human necessity — and a lack of meaningful connection directly correlates to a lower quality of life. Yet planning a gathering remained overwhelming, fragmented, and stressful.

We started with a wrong assumption.

Initially, we assumed a need for a drink-mixing app. But after surveying 97 adults and conducting 8 semi-structured interviews, a different unfulfilled need emerged — people didn't want better cocktails. They wanted better gatherings.

"There is less interest in mixing drinks at a party, and more interest in creating an environment where guests feel comfortable and happy."

Affinity Map

Sketches

What people actually needed.

Our user: The Hostess — a 27-year-old marketing manager in Austin who loves bringing friends together but struggles to make every gathering feel cohesive and fun for everyone.

User Persona — The Hostess

Two flows, one big insight.

We explored two approaches to the core planning experience and tested them head-to-head:

Wizard Flow — Choosing Parts

Random Flow — Shifting Through

The final experience.

The final design combines the structure of the Wizard Flow with the visual delight of the Random Flow's theme cards — giving hosts both clarity and creativity. The app walks users through size, theme selection, date, location, and invites in a seamless sequence.

Making it happen.

Happenings removes the barriers to social interaction — encouraging people to engage more actively in their social lives, cultivating belonging and community in the post-pandemic era.

What's next.

Our research pointed to one clear next step — building the guest experience. The current app is host-focused, but guests need their own flow too.

• Build a "Hybrid" workflow combining the structure of Wizard with the visuals of Random
• Develop a full collaborative guest experience feature
• Explore AI-assisted theme and activity suggestions based on group size and preferences

As part of a major campaign brief at CEC Entertainment, I designed seasonal web comps that updated the Chuck E. Cheese site experience to support coupon-driven campaigns. The work spanned multiple seasons — each requiring a fresh look while maintaining brand consistency and a family-first feel.

Drive families to the site. Make them stay.

Each seasonal campaign centered on a coupon offer that needed to be front and center — visually exciting for kids, clear and trustworthy for parents. The designs had to work across desktop and mobile, and align with the broader campaign creative.

Designing within the brief.

While these pages followed a campaign brief, there were intentional UI/UX decisions behind each one.

Spring Break Family Deal.

The Spring Break comp centered on the $49.99 Ultimate Spring Break Family Deal, designed to feel energetic and kid-friendly while making the offer impossible to miss.

Desktop & Mobile Comp

Summer vibes, same energy.

The Summer comp carried the same campaign structure into a new seasonal look, refreshed visuals, updated offer, and consistent layout patterns across breakpoints.

Desktop & Mobile Comp

Kid Check is Chuck E. Cheese's patented child safety system, used at every location since 1994. The landing page needed to clearly explain the program, build confidence with parents, and feel distinctly different from the rest of the marketing site.

Safety needs a different kind of design.

Most of the Chuck E. Cheese site is high-energy and kid-focused. Kid Check needed to speak directly to parents in a way that felt calm, credible, and trustworthy, without feeling clinical or disconnected from the brand.

Safety first, always.

The final page leads with the Kid Check brand mark, clearly explains the five-step process, and uses a structured layout to walk parents through every safety measure in place. The design prioritizes clarity and reassurance at every scroll point.

Landing Page